What began in a garden salon chair 13 years ago has grown into a full-blown movement - built on a love for brows, lashes, and creating something that actually matters. I’m Chelise, founder of The Secret Brow Club.

I opened my first salon with one goal: to help women feel powerful in their own skin. What started as a single beauty room in a garden of my home, soon became a buzzing hub of clients, confidence, and connection. From there, I naturally stepped into education - helping fellow artists turn their passion into thriving careers.

As our training academy grew, so did the need for high-performance tools. So, I started creating them. Not from a boardroom - but from behind the brow chair. Real formulas, real feedback, and real results.

That’s how The Secret Brow Club product range came to life - no big budget campaigns, just word of mouth, genuine demand, and quality that speaks for itself. Today, our artist-designed tools and tints are trusted by professionals across the UK, Ireland, and beyond.

We’re not just another beauty brand. We’re working artists, mentors, and creators building the kind of business we once wished existed. This is beauty, done differently.