What started in a small salon chair 12 years ago has now become a movement — and it’s all thanks to our love for brows, lashes, and building something real. I’m Chelise, the founder of The Secret Brow Club. I opened my first salon with a deep passion for helping women feel confident, and what began as one beauty room quickly grew into a busy, thriving space. From there, I began teaching — helping other artists build careers doing what they love.As the demand for high-performance products grew inside our training academy, I began creating our own formulas — tools and tints designed by a working brow artist, for other artists.

That’s how The Secret Brow Club product line was born — organically, through word of mouth and real-world results. No big ads. No gimmicks. Just high-quality tools trusted by professionals across the UK, Ireland and beyond.

Today, SBC is an accredited online training academy and pro product range built specifically for brow and lash technicians who want more — more confidence, more freedom, more growth. Whether you’re just starting out or already fully booked, we’re here to level up your work (and your income) and walk beside you every step of the way.

We’re not a faceless brand — we’re artists, mentors, and creators just like you.

This is beauty business done differently.