The Secret Brow Club is the brainchild of owner and creator Chelise Howells, whose journey in the beauty industry is nothing short of inspiring. Starting out as a beginner, Chelise began her career in the brow industry from the humblest of beginnings—a small log cabin in her garden, juggling her passion with raising her three young children. With hard work, dedication, and an unwavering love for her craft, she steadily built her expertise, earning a reputation for delivering exceptional results.

As her skills grew, so did her ambitions. Chelise opened her own salon, a beautifully curated space that became a hub for brow treatments and, eventually, a training academy to share her knowledge with aspiring technicians. But her entrepreneurial spirit didn’t stop there. While running her salon and academy, she began to develop her own product range, inspired by her desire to provide the best tools for her clients and students.

As her transformation and success captivated her growing audience, something unexpected happened—you all wanted to use the very products Chelise relied on to achieve her stunning results. Demand for her products skyrocketed, and what started as a small addition to her business soon blossomed into a thriving e-commerce venture.

In late 2023, Chelise made the boldest decision of her career. Leaving behind the salon side of her business, the comforts of a stable salary, and everything she had built over 11 years, she decided to give her all to growing The Secret Brow Club as an established brand in the beauty industry. This leap of faith allowed her to focus entirely on creating high-quality, trusted products for technicians worldwide.

Today, The Secret Brow Club is not just a name—it’s a brand synonymous with innovation, trust, and excellence. Chelise’s journey from beginner to expert, from salon owner to brand creator, is a testament to her passion and commitment. Her story proves that with hard work, risk-taking, and a love for what you do, anything is possible. The Secret Brow Club now stands proud, offering the very best brow products and training for beauty professionals everywhere.